Empowering success through innovative feedback solutions

Collaborate. Analyse. Action.

Welcome

Derek Jones, founder and CEO of Acuigen

At Acuigen, our enthusiasm lies in aiding our clients to enhance their client relationships. As a market research firm, we focus on providing high quality client feedback for corporate entities and professional services firms, with a particular emphasis on the legal and accountancy fields.

As a former Royal Navy helicopter flight commander, I relied on real-time data and feedback to plan and execute missions. When I left the service and completed my MBA at Cranfield School of Management, I wanted to apply the same principles to the business world, where client relationships are crucial for success.

That's why Acuigen was founded in 1993, with the vision of creating a market research company that would deliver real-time client feedback for corporate businesses and professional services firms. Together with my co-founder Tracy Bartlett, we created CustomServe, an innovative software platform that collects, analyses, and presents client opinions in a fast and user-friendly way, using dashboards inspired by aviation. CustomServe now supports many research methods and languages, and provides powerful insights and segmentation options.

Over the years, we have grown and diversified our business, working with some of the most respected corporate firms across Europe, the US, and Asia. We have also continued to enhance our software, adding new features and products to meet the changing needs of our clients and the market, such as AI-powered insights.

We are proud of our reputation for quality, service, and technology, which has been recognised by several awards and certifications, including ISO 20252 (research management), ISO 27001 (information security), ISO 9001 (quality management), and being a Market Research Society accredited company partner. We are committed to delivering outstanding service to our clients, and to providing them with actionable insights that help them to grow and succeed.

At Acuigen, we believe that listening to clients and acting on their feedback is the best way to show them how much you value them and their loyalty.

Vision and Values

Highest standards

We have over 30 years of experience in delivering effective feedback programmes for corporate business and professional services firms.

Robust methodology

At Acuigen we provide a range of interviewing services (phone, web-survey, in-person) to collect feedback for clients, and support our clients undertaking their own interviewing.

Insight technology

We provide the insight platform, CustomServe, that enables you to access and analyse feedback data in near real time.

Global reach

We can facilitate the collection of multilingual client feedback, provide skilled interviewers, or support clients undertaking their own feedback around the world.

Leadership Team

Acuigen prides itself not only having award-winning technology, but also having some of the brightest minds and talent in the client feedback sector.

Chris Lang, Client Services Director

Chris has extensive experience in researching and analysing large data sets to deliver actionable insight, working with our clients to deliver research projects that support new business strategies and marketing initiatives. He works closely with the technical team to align our software capabilities with our clients’ needs. He holds an MBA, obtained whilst working at Acuigen from The Open University. Chris is happiest with a strong cup of tea on his desk.
Contact Chris.

Nathan Newall, Head of Business Development

Nathan brings a wealth of pan-sector experience and knowledge, having worked in senior level Client Director and market research roles as both a trusted advisor and a ‘critical friend’. He has a track record of delivering game-changing client insight programmes which added a tangible return on investment for the clients he has worked with. He is highly skilled at formulating experience strategies and helping businesses put their clients at the heart of what they do.
Contact Nathan.

Tracy Bartlett, COO

Co-founder of Acuigen, Tracy coordinates our service delivery teams to ensure that they have the resource to respond to our clients’ needs and demonstrate the flexibility that is required for successful programmes and relationships. Tracy has widely travelled across the US, where she has supported many professional service firms. She has a considerable knowledge of the practical application to make client feedback programmes work. Tracy also oversees Acuigen’s quality and international ISO accreditations. Contact Tracy

Andy Page FCMA, Non-Executive Director

Andy became a non-executive director in 2010 having previously worked with the company as a consultant for many years. Andy has experience as a General Manager, Operations Director and Finance Director in the manufacturing, distribution and retail sectors, implementing best in class supply chain and manufacturing solutions, both in the UK, Europe and the US. He has also worked with a variety of venture capital backers to create value for shareholders. Contact Andy

Quality and Security: the cornerstones of our approach

Our globally recognised accreditations bear witness to our steadfast dedication to information security, excellence in service, and adherence to the highest standards in research management.

Information Security - Data protection is a paramount concern for businesses of all sizes. Safeguarding your data and personal information is not just a necessity, but a priority. We are proud to hold the international standard ISO 27001:2013 accreditation for Information Security.

Quality Management - Rest assured, we are dedicated to delivering the highest quality of service. Our international accreditation to ISO 9001:2015 (Quality Management) is a demonstration of our ability to provide precise, credible, and professionally managed services.

Research Management- Our ISO 20252:2019 (Research) certification is the foundation of the client feedback services we provide. Welcome to a world where quality systems and security are not just promises, but independently assessed every year.

Careers

We welcome speculative CVs from individuals (no agencies please) who are interested in working at Acuigen. Please let us know about your skills, knowledge and experience - please send your CV and a covering email to Derek.Jones@acuigen.com. Current vacancies are listed on our Careers Page >>

Contact us

Contact

+44 (0) 1234 759800

+44 (0) 1234 759801

info@acuigen.com

Address

Acuigen Ltd
Cranfield Innovation Centre
University Way
Cranfield
Bedfordshire
MK43 0BT
UK

Let's talk

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